NITE staff

NITE has approximately 135 employees, including 10 psychometricians with doctorates, most of whom have 30 or more years’ experience in the field; 30 test developers; 12 researchers, most of whom have masters’ degrees and expertise in a variety of fields; and 15 software experts. NITE’s staff also includes experts in the diagnosis of learning disabilities; quality assurance personnel; editors and translators; and management, finance, HR, logistics, and maintenance staff.


Senior staff

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Dr. Anat Ben-Simon

Director of NITE

Education: BA in statistics and psychology, MA in clinical psychology, PhD in psychometrics

Fields of expertise: Technological applications in assessment and evaluation, assessment of linguistic functions, diagnosis of learning disabilities

Additional information: Dr. Ben-Simon has been a lecturer and thesis supervisor in institutions of higher education for many years. She previously served as chair of the Israeli Psychometric Association, and today she is President of the International Association for Educational Assessment (IAEA).






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Dr. Avi Allalouf

Deputy Director and Director of Scoring

Responsible for coordinating interactions with external organizations, and operating evaluation centers and the NITE Foundation. In addition, responsible for managing the process of calculating scores for NITE tests and for calibrating and reporting scores to institutions of higher education and examinees. Responsible for overseeing certificate courses in psychometrics offered by NITE.

Education: BA and MA in psychology, PhD in psychometrics

Fields of expertise: Calculation and calibration of scores, quality assurance, differential functions of test questionnaires, adaptation of tests for different languages, tests and society

Additional information: Dr. Allalouf has taught for many years at the Academic College of Tel Aviv‑Yaffo. He served as chair of the Israeli Psychometric Association and editor of the International Journal of Testing.



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Dr. Ruth Fortus

Head of Test Development

Responsible for development of the Psychometric Entrance Test (PET) and its translation into five languages, and for development of tests such as AMIR, YAEL, MEIMAD, and RAMA.

Education: BA in psychology, MA in clinical psychology, PhD in education

Fields of expertise: Language evaluation, comprehensive test development

Additional information: Dr. Fortus has taught a year course in language evaluation at an institution of higher education and has conducted workshops throughout Israel on developing test questionnaires. She participated in the ECOSTAR project, which produced a CEFR-based framework for teaching English in institutions of higher education in Israel.




picture of the staff memberMr. Nimrod Eshet

Director of Operations

Responsible for operational system management for the tests administered by NITE in Israel and abroad.

Education: BA in cognitive sciences and in Arabic language and literature; certificate studies in psychometrics

Fields of expertise: Developing test items for a wide range of open-ended and closed-ended tests; writing and editing texts; organizing and administering tests

Additional information: Mr. Eshet worked in NITE’s Test Development Department, as a team head on the Verbal Reasoning Domain staff. Subsequently, he served as Director of Customer Relations.



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Mr. Nadav Blum

Director of Information Systems 

Education: BA in computer science and psychology, MA in criminology

Fields of expertise: Application development, computerized tests, database design

Additional information: Mr. Blum previously served as head of NITE’s Computerized Testing Unit.




Mrs. Esther Cohen

Director of Customer Relations

Responsible for providing user-friendly, direct responses to members of the public requesting information about tests or submitting complaints about the service they received from NITE.

Education: BA in economics and political science; continuing education courses in psychology

Fields of expertise: Responding to public inquiries orally and in writing; conducting comprehensive investigations into objections, complaints, and procedures; managing communications with relevant parties both within and outside of NITE.

Additional information: Mrs. Cohen previously worked in NITE’s Special Test Accommodations Unit, where she responded to inquiring from examinees with physical and learning disabilities. She developed a proficiency in conducting difficult and complex conversations. Mrs. Cohen is also responsible for managing the content of NITE’s website.




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Dr. Tzur Karelitz

Research & Development Director

Responsible for managing and conducting studies related to NITE’s activities and to advancing new projects. Supervising NITE’s Program Evaluation unit and Natural Language Processing unit. Chief Psychometrician for the Analysis and Reporting unit for the National Authority for Educational Assessment and Evaluation (RAMA).

Education: BA in management and psychology, MA in applied statistics and quantitative psychology, PhD in psychometrics

Fields of expertise: Psychometric models, test questionnaire analysis, scoring and calibration, validation, agreement among evaluators, classroom assessment, higher education admissions, program evaluation.

Additional information: Dr. Karelitz previously held positions in research institutes in the U.S. where he was active in the development of assessment tools for educational frameworks, research on educational programs and professional training for teachers. Today he lectures in the Psychology faculty at the Hebrew University.



Dr. Avital Moshinsky

Director, Marom - Assessment and Admissions Centers

Responsible for the development and administration of entrance tests for medical schools, consultant to outside bodies on developing selection systems for evaluating non-cognitive variables.

Education: BA in psychology and biology, MA in clinical-medical psychology, PhD in cognitive psychology on decision-making under conditions of uncertainty

Fields of expertise: Development of computerized and adaptive tests; development of assessment centers; measurement of non-cognitive variables; validity, reliability, and fairness of non-cognitive tests

Additional information: Dr. Moshinsky is an experienced clinical psychologist. Previously, she taught at the Hebrew University and the David Yellin Academic College of Education and served on the audit committee of the Israeli Psychometric Association.



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Dr. Joel Rapp

Senior Researcher and head of the Computerized Testing Unit

Conducting research in educational and psychological assessment (psychometrics) and developing psychometric methodologies; Responsible for developing, operating, and integrating computerized tests.

Education: B.A. in psychology and statistics, M.A. in psychological research, Ph.D. in cognitive psychology.

Fields of Expertise: development of tests of cognitive skills and educational achievements, development and administration of adaptive computerized tests, scoring and equating, test theories, test translation and adaptation, international and national large scale assessment programs (development and administration), test fairness, standard setting, gender gaps.

Additional information: Dr. Rapp was among the founders of the National Authority for Measurement and Evaluation in Education in Israel, and served as the director of the assessment development department from 2006-2018. Dr. Rapp lectured at the Hebrew University and the Open University. He was the Chairman of the Israeli Psychometric Association from 2014-2015 and and he was granted the Thomas Alexander Fellowship at OECD in autumn 2014. Dr. Rapp is a fellow of the Taub Center education policy program.